7 Ways B2Bers Can Rock Lead Gen Via Social Media – Business Intelligence Info

3)Participateonindustryforums。

QuoraandothermainstreamQAsitesaregood,butsomeindustriesandareasofexpertisearesospecializedthatageneralbusinesssitewon’thelpyouattractmanyseriousbuyers。

Inthosecases,industryandassociationforumsshine。

Thesearethesiteswhereindustryinsidersoftenhangout。

There’susuallyverylittlesalesspam,soit’sanenvironmentwherepeoples’“salesblockers”maybeloweredabit。

Justdon’tcomeontoostrongwithadirectsalespitchoryoumightgetbanned。

Ifyou’regoingafteraverysophisticatedB2Bbuyer,oryouofferproductsorservicesthatonlyaverynarrownicheofbusinessesneed,tryindustryandassociationforumsfirst。

Sometimesconferenceforumsandchatroomsaregood,too。

4)Leavethoughtful,positivecommentsonindustryblogs。

Thisisanothertwiston“demonstrateyourexpertiseasawaytoattractleads”。

Butblogcommentinggoesfurtherthanjustmakingyoulooksmart。

Eachcommentyouleavecreatesalinkbacktoyoursite。

It’susuallyano-followlink,soit’snottoobigawin,butit’sareasonablysafewaytobuildrelevant,qualitylinks。

Assuming,ofcourse,thatyou’releavingcommentsonlyonsiteswithhighauthority。

Butthat’snotall。

Commentingonblogsalsogetstheattentionoftheauthor,whoisoftenalsoaninfluencer。

Commentingoninfluencers’blogsandguestpostsisoneofthebestwaystogettheirattention。

Andfinally,blogcommentinggetsleads。

It’sespeciallyeffectiveifyousharesomereal-worldexperience。

Don’tnameclientsspecifically,ofcourse。

Butyoucouldsaysomethinglike:

“WerecentlyworkedwithacompanyintheXindustry,andtriedoneofthetechniquesyoumentioninthispost。

Itworkedreallywellforus,butwehadtodothesethingsdifferently…。



That’sanicewaytoaffirmwhatthebloggerwrote,addausefulinsidertip,anddemonstrateyouknowwhatyou’redoing。

Notonlythat,butyou’regettingresultsforyourclients。

That’ssomeprettygoodadvertising。

5)Addanoverlayappforyourcuratedsocialmediashares。

Asyouprobablyknowalready,it’sgoodsocialmediaetiquettetoshareotherpeople’scontent–aka“thirdpartycontent”。

Andyou’resupposedtoshareitalot:Somesourcesrecommendsharing80%thirdpartycontent,withjust20%ofyourownstuff。

Occasionallymarketersworryaboutsharingsomuchthirdpartycontent。

Theyfeellikethey’rejustsendingpeopleawaytoanothersite,nevertoseethemagain。

Thisisareasonableconcern…butthereisawayaroundit。

Severaloverlayservices,likeSnip。

lyorLinkis,letyouaddanoverlaytoanythirdpartycontentyoushare。

Soifyoushared,say,thisupdate:

ThisentrypassedthroughtheFull-TextRSSserviceifthisisyourcontentandyourereadingitonsomeoneelsessite,pleasereadtheFAQatfivefilters。

org/content-only/faq。

php#publishers。

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